Press Release

WATERGEEKS™ AND ADIRI™ JOIN FORCES TODAY ‘ICONIC BABY BOTTLES AND FILTERED SPORT BOTTLES UNDER SAME ROOF’

2010-04-22: (Kelowna, BC, Canada) - WaterGeeks™, the Canadian manufacturer of proprietary filtered stainless steel bottles, officially announced today the much anticipated formal relationship with the award-winning Adiri™ brand of baby bottles. “We have been working for many months to achieve this goal and we could not be more excited to be able to offer our consumers and retail partners the most innovative infant feeding products on the market through the Adiri™ branded product offering” said WaterGeeks™ founder and CEO Brent Meikle.

While some details of the transaction will remain confidential for competitive reasons until formally announced next month, Meikle was prepared to release many pertinent details today. “One hundred percent of all the Adiri™ Intellectual Property and assets have been acquired and from today forward all of the manufacturing, sales, marketing and distribution of the WaterGeeks™ and Adiri™ brands will be under common management and offered to consumers and retailers from a single source” Meikle explained. “We will be meeting with retailers, vendors and other potential partners over the next month and anticipate announcing additional new relationships and releasing further details of the Adiri™ and WaterGeeks™ deal in about thirty days” Meikle explained.

The WaterGeeks™ and Adiri™ brands were each among the first to offer BPA-FREE products when they were launched at about the same time in 2007. Now, through their partnership with PlastiPure that was also announced today, they will be the first brands to market in 2010 to offer consumers and retailers baby and sport bottles certified free of all Estrogenic Activity (EA). Together they will now offer a complete range of innovative and award-winning hydration products for the entire family; from baby bottles and sippy cups to filtered sport bottles built for children and adults alike. The first EA-FREE Adiri™ and WaterGeeks™ products will ship to retailers beginning in July, 2010.

The Adiri™ Natural Nurser™ bottle has achieved more international design recognition than any other bottle of any kind in history, winning 15 internationally recognized product design competitions including tying for first place with the “Apple iPod touch” among 23,000 international product submissions. The iconic and patented “natural breast shape” and “petal vent” are among the features that reduced colic and improved the infant feeding experiences that resulted in earning Adiri™ the prestigious MDEA (Medical Design Excellence Award). The bottle has become a favorite of Celebrity Mom’s such as Jennifer Lopez and Angelina Jolie and is featured in two scenes of the new Jennifer Lopez film “The Back-Up Plan” that opens in theatres across North America tomorrow.

WaterGeeks™ also has a strong Sport and Celebrity following, including being featured today on Celebrity “A” list stylist Rachel Zoe’s website, and has been featured on numerous television programs and is used exclusively by the cast and crew of “The Bonnie Hunt show”. WaterGeeks™ products are available at retailers in Canada and the USA such as Neiman Marcus, Wegmans and Home Outfitters while the Adiri™ brand has been available to consumers at “Babies R Us”, “Target”, “Whole Foods” and over 500 independent baby boutiques. WaterGeeks™ will now distribute both brands to retailers.

About Adiri™/WaterGeeks™
www.watergeeks.com

WaterGeeks™ and Adiri™ are located in Kelowna, B.C. Canada: WaterGeeks™ manufactures innovative filtered sport bottles and similar proprietary consumer hydration products. Adiri™ manufactures the most highly awarded baby bottle in the history of the category with international recognition for its superior medical benefits and revolutionary design. To see Adiri™ awards please click here.

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