Design Awards

The Adiri Natural Nurser ultimate baby bottle won the Gold product design award at the iF International Forum Design Awards in Hannover, Germany. The iF design competitions are worldwide events and stand for excellent design quality.



IDEA: Design Award, 2008
The Adiri Natural Nurser took Gold at the International Design Excellence Awards (IDEAs), sponsored by Businessweek.




The Adiri Natural Nurser was awarded the "red dot" quality seal for high design in the "product design" competition. This award is only conferred to particularly creative, innovative, and high-quality products. In total 3,203 products from 51 nations faced the expert panel of judges this year. Products submitted to the Red Dot Design Award are assessed by an international jury consisting of renowned design experts and are judged according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function.




The D&AD Awards, familiarly known as the "Yellow Pencils," are the most internationally respected and prestigious creative awards for the design and advertising industries. They annually attract over 23,000 entries from internationally leading agencies and design groups, clients, in-house studios, architectural practices, as well as film and post-production companies of over 58 nations. This year, only two products were awarded the "Yellow Pencil" in Product Design: The Adiri Natural Nurser and the Apple iPod Touch.




The ID Magazine 2008 Annual Design Review Consumer Products awarded the Adiri Natural Nurser Ultimate Baby Bottle a Design Distinction award. Since 1954, the Annual Design Review has recognized the best in product, furniture, graphic, and environment design, from the iconic to the obscure.




The Adiri™ Natural Nurser™, designed by Whipsaw and Adiri, takes gold at the innovative Spark 2008 Design Awards [USA] design competition from among 600 international entries. Spark is a fresh, modern qualification system that recognizes new processes and technology and seeks to involve people and ideas from untapped sources.

Medical Awards

The Medical Design Excellence Awards (MDEA) competition is the premier awards program for the international medical technology community. The Gold MDEA Award was presented to Adiri and Whipsaw, Inc. (design firm) June 2008. This award reinforces the overwhelming success the Adiri Natural Nurser has had in the medical community. Parenting Awards




The iParenting Media Awards gave the Adiri Natural Nurser its highest honor, naming it of the Greatest Products of 2008 awards [USA] after review by a diverse set of parents, experts, licensed childcare centers and schools nationwide. iParenting.com, a Disney Internet Group media property, is a premier media site focused on parents.




Creative Child Magazine named the Adiri Natural Nurser its Top Choice of the Year 2008 (USA) for baby bottles. Creative Child Magazine is a national bi-monthly publication that provides parents with the latest information on how to nurture their child's creativity. The Adiri Natural Nurser was selected as the Top Choice of the Year in the baby bottle category after review by over 100 moms and moms-to-be.




The Adiri Natural Nurser won the Mom’s Best Award (USA) after a respected peer-review process that gives moms an opportunity to share insight about children’s products with other parents. When a product carries the Mom’s Best Award designation, real moms have evaluated it and it has passed the strict Mom’s Best Award

Additional Awards

The Chicago Athenaeum Museum of Architecture and Design was presented to Adiri in 2007. The Chicago Athenaeum: Museum of Architecture and Design and Metropolitan Arts Press Ltd. present the Museum's annual GOOD DESIGN® Awards Program for the most innovative and cutting-edge industrial, product, and graphic designs produced around the world.



G-Mark Good Design Award was presented to Adiri, Inc. and Whipsaw received the Good Design Award, 2007 from the Japan Industrial Design Promotion Organization, the organization involved in the comprehensive promotion of design activities.



Pasadena Museum of California Art, 2007, USA —Selected for display in prestigious design exhibition in Los Angeles




2007 Winner, Best Bottle Award